TikTok is introducing a new feature that allows them to cut down on the quantity of AI-made media appearing in their feeds. This step comes as the company announced that it presently contains more than 1 bn AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a global rollout. This advancement comes amid a increase in AI content, spurred by recent video-generation tools.
AI Content on Other Platforms
It has been noted that almost a tenth of the fastest-growing content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this material is deemed “AI slop”, a phrase for substandard, bulk-generated content that is typically illogical or dreamlike.
Our research shows that many people appreciate content produced via AI tools, including digital art to educational videos, and we aim to provide users the option to see more or less of that, depending on their own choices,” said a platform representative.
Scale of AI Content
The service announced that there are currently 1.3bn videos on its app labeled as artificially created. Collectively, in excess of 100 million media items are added to the platform daily, making AI content a limited portion of its overall inventory.
How to Adjust Settings
Users will be in a position to reduce or increase the amount of artificial media they see by accessing the “manage topic” option in the app and picking “AI-generated content”. Further subjects that currently be modified under the filter encompass current affairs, style, aesthetics, and movement.
Platform Guidelines
The platform’s rules mandate users to label “realistic” AI-made content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Additionally, the service will henceforth add an AI-generated tag to content produced via its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This step is aimed to deter users from attempting to evade the labeling process.
Responsible AI Funding
The platform is additionally establishing a $2m educational fund for experts and institutions to produce learning resources about ethical AI use. This initiative will assist educational bodies dedicated to teaching coding and technology.
Platform Protection
The video-sharing app has supported its moderation strategy, amid discussion over proposals to cut jobs for hundreds of safety staff in the UK. TikTok is expected to cut a significant number of roles in its content moderation team in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.
A senior executive clarified that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most harmful content ahead of it is viewed by humans. TikTok reported a 76% decrease in shocking and graphic content reviewed by content reviewers over the past year due to intervention by its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is why a extensive automated help is really helping us work at speed.”
